Audience research (Levi-Strauss theory)

I have decided to look at Levi-Strauss and his binary code theory. I think that his theory was developed to create the audience on the edge of their seats wanting to find out more. He does this by constatntly creating conflicts or opposites. This will work well because when you change something dramatically people always ask themselves why has this happened and whats goin to happen next. This gives them the incentive to keep onn watching. I would like to try and apply this theory to my piece. I think we could use love and hate well in our film because our film is like a James Bond fiilm which usually means women and fighting. This is where we can show our contrast between love and hate.

Not only can we create contratst in our concepets (love and hate) but we can do this visually. For examples in our teaser trailer we are going to have lots of clips with massive differences in lighting. For example our first shot is a picture of our character completerly in the dark minus half of his face. This then suddenly clips to a man being draggen under flickering light. This contrast would create a mysterious atmosphere and raises lots of questions like why is he being dragged?, where is he being dragged?, thus making our audience want to read on.