In my opinion by looking at this powerpoint it has made me realise that if i were to make a film or a teaser trailer you need different types of people in order to keep it interesting. The powerpoint talk about different types of people these include:
-The explorer is driven by a need for discovery. They respond to brands that offer new sensations. They will explore the differernt flavours.
-The Aspirer is driven by other people's perception rather than their own opinion. Their core need for life is status so they are drawn to an attractive brand.
-The succeeder has self confidence and tends to be very organised. For brands they would often seek the best becuase that is what they feel they deserve. Their core need for life is control.
-The reformer is very different in comparison to the explorer as they will not buy things just because they are new. The reformer searches for enlightenment.
- The mainstream are the largest group whitin the 4C's. They respond to big established family brands. Their core need for life is security.
- The struggler lives for today and strives on visual and physical sensation. They seek escape.
- The resigned are mostly the older generation who's values have been built up over time. Their brand choices are driven by a need for safety and for economy so they choose what is familier to them.
I have realised by looking at all of these types of people that my characters in my film should be the struggler and the succeeder. These are people that strive to succeed and will do so no matter what. This has also helped me with thinking about my audience. It has given me a insight into what type of people would like to watch my film.
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